Swisstrax Announces New Garage Flooring Licensing Agreement with Ford Motor Company

Swisstrax Flooring



Swisstrax Announces New Garage Flooring Licensing Agreement with Ford Motor Company

Garage Flooring: Swisstrax Ford Garage Flooring

INDIO, CA – Nov. 1, 2011 – Garage flooring manufacturer and distributor Swisstrax Corp., based in Indio, California, announced today that it has entered into a licensing agreement with Ford Motor Company to develop and launch a new line of Ford branded garage flooring. This program will officially debut at this year’s SEMA show, held November 1-4 at the Las Vegas Convention Center at Swisstrax Booth #21324 in Central Hall, Racing and Performance section.

Ford will have over 7000 square feet of garage flooring at the SEMA Show – most of which is in a new custom color - Ford blue, and all are branded with Ford and Ford Racing Logotiles, a specialty of Swisstrax. The Ford garage floors line is available for purchase through Swisstrax directly online at by calling 888.579.9111.

"Swisstrax is thrilled to bring licensed Ford garage flooring to the retail marketplace. We are confident that customers will recognize the performance and quality of the Ford brand," stated Randy Nelson, President of Swisstrax Corp. "We look forward to our partnership with Ford and to expanding the Ford brand in the premium garage flooring market."

The garage flooring tiles are anti-slip, easy to clean and resistant to most chemicals and automotive liquids. The tiles themselves are a much more attractive alternative than painting your garage floor. The locking design makes a quick and easy DIY garage floor installation. The tiles come in various popular colors, allowing creativity with personalized designs. Included in the program’s initial launch are pre-designed kits for various applications, from work mats to pads large enough to accommodate parking two vehicles on them. The modular, snap-together tiles are backed by laboratory testing for weight and pressure capacities, anti-slip and abrasion resistance.

About Swisstrax:

Swisstrax, Inc. offers a practical and modern alternative to standard concrete and epoxy garage flooring. Randy Nelson, President, directed the development of this revolutionary garage flooring product line in Switzerland over 19 years ago. Randy brought the product back to the USA four years ago and has centrally based his garage flooring manufacturing and distribution center in California.

Since manufacturing began in the United States, Swisstrax has been chosen by MINI Cooper dealerships nationwide as their car display flooring of choice and is the official event flooring supplier to the Barrett Jackson Car Auctions. Swisstrax also supplies their modular, interlocking flooring to The SPEED Channel, Carroll Shelby Official Licensed Merchandise, US Armed Forces, Ferrari, Grand Am, American Le Mans, Ford Motor Company and Ford Racing and most recently Snap-On. These are just some of the clients to take advantage of the distinctive look of the Swisstrax modular flooring line. For more information, visit and

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

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