Trade Show Flooring: Swisstrax Flooring Used at 2011 SEMA Show

Swisstrax Flooring


Trade Show Flooring: Swisstrax continues sponsorship as tradeshow flooring supplier and adds Ford custom event flooring to 2011 SEMA (Specialty Equipment Market Association) Show

Garage Flooring: Trade Show Flooring pr

INDIO,CA – Dec 30, 2011 – Swisstrax - manufacturer of modular, interlocking flooring and supplier and sponsor to the 2011 SEMA Show in Las Vegas - extended their trade show flooring to several of Ford’s displays. Swisstrax has exhibited at the SEMA show for six years, and has been a sponsor for the past 4 years. Custom trade show flooring was created by the Swisstrax team for SEMA’s Red Carpet Entrance, and DUB Magazine’s custom designed “roadway” entrance to their DUB Show Tour. Swisstrax also supplied their Ribtrax tiles to several additional trade show booths throughout the show, including their sponsor booth. A special trade show floor was created for use around the perimeter of the Hot Rodders of Tomorrow display, where the tiles were routed underneath to allow for cabling to be laid underneath the modular floor tiles. Swisstrax had their outdoor sponsor booth decked out with Bernard Juchli’s #34 Big Dog Garage Racecar, where Bernard autographed posters during the show.

Ford had over 7000 square feet of Swisstrax trade show flooring at the SEMA Show – in several areas including their Autograph Stage, Marketplace/Merchandise area, Outdoor Entryway, Outdoor Roadway, and Outdoor Registration area. Most of Ford’s flooring was done in their new custom color - Ford blue, and all were branded with Ford and Ford Racing Logotiles, a specialty of Swisstrax. The Ford line is available for purchase through Swisstrax directly online at or by calling 480-359-6777.

The trade show flooring tiles are anti-slip, easy to clean and resistant to most chemicals and automotive liquids. The locking design makes a quick and easy DIY installation. The trade show tiles come in various popular colors, allowing creativity with personalized designs. Included in the program’s initial launch are pre-designed kits for various applications, from work mats to pads large enough to accommodate parking two vehicles on them. The modular, snap-together tiles are backed by laboratory testing for weight and pressure capacities, anti-slip and abrasion resistance.


Swisstrax, Inc. offers a practical and modern alternative to standard concrete and epoxy garage flooring and trade show flooring. Randy Nelson, President, directed the development of this revolutionary garage flooring product line in Switzerland over 19 years ago. Randy brought the product back to the USA four years ago and has centrally based his garage flooring manufacturing and distribution center in California since.

Since manufacturing began in the United States, Swisstrax has been chosen by MINI Cooper dealerships nationwide as their car display flooring of choice and is the official event flooring supplier to the Barrett Jackson Car Auctions. Swisstrax also supplies their modular, interlocking flooring to The SPEED Channel, Carroll Shelby Official Licensed Merchandise, US Armed Forces, Ferrari, Grand Am, American Le Mans, Ford Motor Company and Ford Racing and most recently Snap-On. These are just some of the clients to take advantage of the distinctive look of the Swisstrax modular flooring line. For more information, visit and


The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.


Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Garage Flooring: Trade Show Flooring 1Garage Flooring: Trade Show Flooring 1

<<Back to Press Releases