Swisstrax Garage Flooring and Lowes Motor Speedway

Swisstrax Garage Flooring got into the race and in the game with Lowes Motor Speedway and The National Tailgating League.

INDIO, CA – Swisstrax, garage flooring supplier for the National Tailgating League (NTL), was proud to have their garage floor tiles in use and on display at this year’s 50th anniversary of Lowe’s Motor Speedway’s Coca Cola 600. NTL travels the States, now following the NASCAR circuit, with pre-race activities for those attending the race.

The snap-together, modular garage flooring was in the game as it provided an easy to assemble, non-slip floor for the NTL’s corn hole game pad and Lowe’s displayed the flooring as entrance pads throughout the speedway grounds and a pad inside Lowe’s VIP Suite. Swisstrax had also provided Logotiles for Lowe’s Motor Speedway, commemorating their 50th year by incorporating their logo into the entrance pad to their box suite. Other Logotiles included an NTL/Budweiser logo and two Budweiser logos installed in the game pad and a 50th Coca Cola 600 logo in the entrance pad to their box suite.

Randy Nelson, Owner of Swisstrax, flew out to North Carolina for the event and helped with installation of the garage flooring tiles. “We had a great time and are honored that Lowe’s Motor Speedway is now using our product. It rained quite a bit during the two days and the flooring tiles provided an anti-slip, puddle-free surface for the game pad and suite entrances. Because we carry a variety of colors, we were able to create designs for the floors that harmonized with the logos and our Logotiles topped the pads off with corporate identity.”

John Cox of Lowe’s Motor Speedway noted, “Great garage flooring system, provided our sponsors with a new and unique branding opportunity during our big three events in 2009. Quality of the product and the support from the folks at Swisstrax was second to none!

About Swisstrax– Swisstrax, Inc. offers a practical and modern alternative to standard concrete and epoxy garage flooring. Randy Nelson, President, directed the development of this revolutionary garage flooring product line in Switzerland over 19 years ago. Randy brought the product back to the USA three years ago and has centrally based his garage flooring manufacturing and distribution center in California since.

Since manufacturing began in the United States, Swisstrax has been chosen by AVIS, Mini USA dealerships nationwide as their garage flooring of choice for showrooms. Hendrick Motorsports, US Armed Forces, Ferrari, Bobby Unser Racing, Grand Am, American Le Mans, Mini USA, Ford Motor Company, and most recently, Shelby Automobiles are just some of the clients to take advantage of the distinctive look of the Swisstrax’s garage flooring line.


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