Swisstrax Offers Marketing Opportunities with Event Flooring Logos at
Barrett-Jackson Auction Events
INDIO, CA – March 11, 2011 – Swisstrax Corporation, manufacturer and
international distributor of the multi-use event floor, has created an advertising opportunity for vendors and sponsors of the Barrett-Jackson collector car auctions.
Swisstrax’s event flooring was notably featured at the most recent Scottsdale auction in January this year in a Roadway design that spanned through the entire vendor tent from the main entrance to the event floor. Over one-quarter mile of the event floor tiles were the pathway for attendees. Additionally, 40,000+ square feet of Swisstrax event flooring was in use by Barrett-Jackson for various areas and a number of vendors and sponsors installed the event flooring for their booths. Within the expansive Roadway display floor were
logoed event floor tiles rented by vendors – giving them a unique opportunity to
advertise their product or service throughout the week long auction. As well as their logo, companies were able to add additional text to the event floor such as their own location at the event, directing attendees to their booth.
Barrett-Jackson rented the event floor for the event and offered the Logotile event floor rental to their vendors and sponsors. They will continue this event floor rental and Logotile event floor advertising offer for the upcoming auction in Palm Beach and possibly the Las Vegas and Orange County auctions as well. The Logotile event floor tiles are placed in locations that best fit the advertisers.
Swisstrax, Inc. event flooring offers a practical and modern alternative to standard concrete and epoxy garage flooring. Randy Nelson, President, directed the development of this revolutionary event flooring product line in Switzerland over 19 years ago.
Randy brought the event floor product back to the USA four years ago and has centrally based his event flooring manufacturing and
distribution center in California since.
Since event floor manufacturing began in the United States, Swisstrax has been chosen by MINI Cooper dealerships nationwide as their car event flooring of choice and is the official event flooring supplier to the Barrett Jackson Car Auctions. Swisstrax also supplies their event flooring to AVIS, The SPEED Channel, Carroll Shelby Official Licensed Merchandise, US Armed Forces, Ferrari, Grand Am, American Le Mans, Ford Motor Company and Ford Racing and most recently Snap-On. These are just some of the clients to take advantage of the distinctive look of the Swisstrax event flooring line.
ABOUT BARRETT-JACKSON AUCTION COMPANY
Celebrating its 40th anniversary in 2011, Barrett-Jackson Auction Company specializes in providing products and services to collector car owners, astute collectors and automotive enthusiasts worldwide. Named one of the top 100 World's Most Ethical Companies by Ethisphere Magazine in 2010, Barrett-Jackson produces The World's Greatest Collector Car Auctions™ in Scottsdale, Palm Beach, Fla., Orange County, Calif. and Las Vegas. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. Established in 1971, Barrett-Jackson is headquartered in Scottsdale, Ariz. For more information about Barrett-Jackson, visit www.barrett-jackson.com
or call (480) 421-6694.